The Marketing Masterclass: Ft. Sahiba Bali - From Zomato to Acting | Indian Silicon Valley

In today's episode, we speak to Sahiba Bali, the well renowned Marketer - the person who established Zomato's phenomenal presence on YouTube, alongside which she has continued her acting career and established a strong name in the acting ecosystem of India. She has also led Marketing for Unacademy, post Zomato.

It was lovely to understand how a Marketer thinks from Sahiba, tune in for a great conversation.

00:00 - Preface
01:07 - Introduction
01:46 - What drives Sahiba?
04:00 - Depth vs Breadth in life
05:55 - How did Marketing happen to Sahiba?
07:56 - Early Career
09:25 - Landing up at Zomato
10:35 - Major Stints at Zomato
13:28 - How to use Marketing Channels well as a Startup?
15:56 - Role of Data in Marketing
17:58 - Behind the Scenes of the Marketing Screen
20:10 - Collaboration in Marketing
21:40 - What makes a Great Marketer?
23:40 - You may NOT be creative yet you can be a Marketer
25:11 - Pace of Change in Marketing
27:20 - Culture at Indian Startups vs Corporates
30:45 - Generation of AND Careers
32:50 - Sahiba as an Educator
35:55 - Learnings in Teaching
37:20 - Authenticity as a Strength
40:40 - Business of Acting
43:25 - From Creators to Actors
44:24 - How do you navigate Acting?
47:07 - How India consumes Food?
49:35 - Superpowers for Sahiba
51:00 - Role of Travelling
52:44 - Playing the Algorithm as a Creator
55:00 - Learnings in Hindsight
58:15 - Final Learnings for Marketing