TNP | Ep. 05 | All things Creator Businesses ft. Parul Gulati & Sharan Hegde with Sonia Shenoy

🎙️ In this episode of The NextLevel Podcast, we explore the thriving business of influence in India. 🇮🇳

Content creators on platforms like Instagram and YouTube have built massive follower bases, becoming influential marketing channels that drive sales and awareness for brands with their authenticity. 🦄

But there's more to it—these creators have evolved into brands and entrepreneurs themselves, thanks to their dedicated fan following.

This shift has empowered content creators to diversify their revenue streams beyond brand sponsorships. From clothing lines to digital products, consulting services, and even beauty brands, we've witnessed a wave of creator-owned businesses emerging in recent years.💰🤑

Join us for an insightful 80-minute dialogue on the business of influence, as we explore the dynamics of India's glamorous creator economy. Discover strategies and emerging opportunities with industry frontrunners Sharan Hegde and Parul Gulati.

If you’re curious about NextLevel, the all-new professional network, head over to: https://kudos.nextlevel.app/QbOq/lgic...

#creatoreconomy #entrepreneurship #podcast #nextlevel #youtube #instargram


00:00 - Intro
01:12 - Sharan’s Early Days
04:05 - Parul’s Life Before Nish Hair
06:42 - NextLevel Profiles
09:58 - Sharan & Parul Discuss Their Rise to Fame
15:53 - Building Companies on One’s Personal Brand
19:22 - Amount of Money Creators Make
25:02 - Challenges Faced by Creator
32:06 - Creators’ Access to Capital
34:37 - Origins of Nish Hair
37:14 - How Sharan Scaled Rapidly?
39:30 - What does Nish Hair Solve for?
40:58 - Nish Hair’s Hiring Strategy
42:57 - Challenges Faced While Scaling Up
44:54 - Nish Hair’s Diversification Strategy
48:40 - Scaling Through One’s Personal Brand
54:10 - Secret Sauce to Build a Personal Brand
58:08 - When Should a Creator Start Their Own Business
1:04:01 - Relationship with Money
1:12:09 - Should You Care About Longevity
1:15:25 - Negative Impacts of the Creator Lifestyle
1:21:30 - Dealing with Bad Days
1:24:52 - Advice for Young People